What to include in a UGC quote
A UGC quote that gets approved quickly always has the same lines: what you deliver, how many pieces, which revisions, which rights, for how long, when you get paid and what is excluded. One global figure invites haggling; an itemised quote invites choosing.
Scope Project criteria. It is not a contract template or legal advice.
Why itemising raises your price
When a brand sees a single figure, the only lever it has is asking for it to come down. When it sees seven lines, the lever is removing scope: fewer revisions, shorter term, fewer channels. That protects your fee for the work you actually do.
It also changes who looks like the professional in the conversation. An itemised quote with its assumptions visible is hard to argue with unless you give specific reasons, and it forces the discussion to be about the job rather than about your worth.
The seven essential lines
- Deliverables. Format, length, orientation and the file you hand over. “One video” is not a deliverable: “one 30s vertical video as MP4, with and without captions” is.
- Quantity. How many pieces and how many different hooks. An extra hook is editing work, not a new video.
- Revisions. How many rounds are included and what the next one costs. Without that number, revisions are infinite.
- Usage rights. Channel, term and territory. If the line does not exist, you will be assumed to have granted everything.
- Exclusivity. If there is any, in which category and for how long.
- Payment terms. When, whether there is a deposit, and what happens if the project is cancelled once started.
- What is not included. Tax, travel, hiring actors, licensed music, product.
The four lines almost nobody writes, and that save projects
- Deadlines
- Delivery date for the first cut and for the final version, and what happens if the material or the product arrives late. Without this, the delay always ends up being yours.
- Expenses
- Travel, equipment hire, props, licensed music. Quoted separately or declared as included, but never assumed.
- Cancellation
- What gets invoiced if the project stops once started. A percentage of the total by stage avoids a very awkward conversation.
- Validity
- How long the price holds. A quote from four months ago does not have to still stand.
The production line, calculated
Two 30-second videos, standard production, with one extra revision round included:
- 2 videos, 30 seconds each
- Intermediate experience
- Standard production
- 1 extra revision at 10%
- Low
- $330.00
- Reference
- $495.00
- High
- $660.00
This is the production line only. Usage rights are a separate line and are worked out separately.
The licence line, calculated
On top of that production, a 90-day advertising licence in one country:
- Creation fee: the reference from the example above
- Paid advertising, 90 days
- One country, one platform
- Low
- $900.90
- Reference
- $1,013.51
- High
- $1,126.13
The total includes creation. In the quote they appear as two separate lines, even though the client pays one invoice.
A quote skeleton
- Scope: production of 2 vertical 30s UGC videos, delivered as MP4 with and without captions.
- Includes: script, shoot, edit and one revision round per piece.
- Licence: use on the brand's owned channels including paid promotion, 90 days, one country.
- Exclusivity: not included.
- Delivery: first cut X days after the product arrives.
- Terms: 50% on confirmation, 50% on delivery. Payment within X days.
- Not included: tax, travel, actors, licensed music or buying product.
- Validity: this quote holds for X days.
Common quoting mistakes
- Sending the quote as an attachment nobody opens on a phone.
- Writing “rights granted” with no channel, no term and no territory.
- Not saying what happens if the product arrives late.
- Forgetting tax and discovering it at invoicing.
- Giving a price with no expiry and having it accepted six months later.
- Including a volume discount nobody asked for.
- Not putting in writing how many revision rounds are included.
When you do not know the use yet
It happens often: you are asked for a price before anyone has decided where the content will run. The way out is not to guess, and not to give one figure that covers everything just in case. It is to quote the production firm and leave the licence as a line with options: organic, paid advertising for 30 days, for 90 days.
That way the brand can approve the production and get started, and the licence closes once the media team knows what it wants. You are not working without an approved quote, and they are not paying for a use they may never make.
What does not work is writing “licence TBC” and leaving it there. With no reference amounts, the conversation restarts from zero when the moment arrives, usually in a hurry.
How to send it
In the body of the email, not as an attachment. Three sentences of context, the quote lines and a validity date. Below the calculator result there is a button to copy the summary with the range, the assumptions and what is excluded: it works as a draft of the numeric part.
And one last check before hitting send: would someone who was not in the conversation understand what is delivered and what is authorised? If the answer is no, there is still a line missing.
Sources and methodology for this guide
What backs each claim in this guide, with its limitations in plain sight. The data comes from the project's central register: not one figure is copied by hand here.
-
Market reports and rate cards
UGC and creator pricing
Open the source UGC and creator pricing
What it backs
- UGC campaigns from around 100 USD per video, rising with experience and scope
Limitations Data and practices from its own marketplace and managed services.
-
Market reports and rate cards
UGC pricing in Spain
Open the source UGC pricing in Spain
What it backs
- Approximate average of 74 EUR for a 30-second UGC video in Spanish campaigns
Limitations A Spanish figure drawn from active campaigns on its own platform. It is an average, not a scale by experience level.
Keep reading
-
How much to charge for a UGC video
A 30-second UGC video with standard production sits in a low three-figure range.
-
Negotiating revisions, exclusivity and whitelisting
The three add-ons that slip into a collaboration without appearing in the price are unlimited revisions, open-ended exclusivity and whitelisting that nobody names.
-
How to charge for UGC usage rights
Usage rights are charged as a percentage on top of your creation fee, not as a separate figure pulled out of the air.