Pricing calculators for creators
Know what to charge as a creator
Ratenzify is a free suite of calculators for estimating what to charge for UGC content, usage licences, YouTube sponsorships and brand collaborations. No account, nothing stored, indicative results and the calculation method out in the open.
Work out my UGC rate See all four tools
- Free
- No sign-up
- Your inputs are never stored
Choose where to start
Four different situations. If a brand has just asked you for a quote, the first one covers the most common case.
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Production
UGC rate calculator
A brand has asked me for a UGC video. What do I charge?
Work out an indicative range for a UGC assignment from your experience, video length, production complexity and the extras you are asked for. The result is a starting point for negotiation, not a rate card.
Indicative estimate ≈ 2 minutes
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Licence
UGC usage rights calculator
They want to run my video as an ad. What do I add?
Shooting the content and licensing it are two different things. Enter your creation fee and the use the brand is asking for, and get an indicative range for what you could add for the rights.
Indicative estimate ≈ 2 minutes
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Audience
YouTube sponsorship calculator
I have been offered a YouTube integration.
Estimate an indicative range for a sponsorship from the views you expect on the video and the CPM you want to apply. No subscriber counts: what is being booked is expected exposure.
Indicative estimate ≈ 2 minutes
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Reach
Influencer rate calculator
A brand wants me to post on my own channels.
Get indicative references for a brand collaboration along two different routes: the tier your audience falls into and the performance you expect from the post. You can see both and compare them, but they are never blended.
Indicative references ≈ 3 minutes
Who Ratenzify is for
- UGC creators
- You shoot content for the brand to publish on its own channels, and you need to separate the price of production from the price of the licence.
- Creators and influencers
- You post on your own profiles and want a reference before replying to an email asking for your rates.
- YouTubers
- You negotiate mentions, integrations or dedicated videos and want to start from your real views, not an invented CPM.
- People who hire
- Brands and agencies that want to understand what sits behind a rate before negotiating it.
How these calculators work
No calculator can know what your work is worth. What it can do is put the variables that shape a price in order.
- Estimates, not rate cards
- The result is an indicative range to negotiate with, not a settled market price.
- Assumptions you can edit
- Everything the calculator takes for granted stays visible and can be changed.
- Published method and sources
- Every figure says where it comes from and how much confidence it carries, with the sources linked.
- Nothing is stored
- What you type stays in your browser. No accounts, no cookies, nothing sent to a server.