All the calculators
Four tools for four different situations. If you are not sure where to start, the UGC rate calculator covers the most common case: a brand asks you for content to use on its own channels.
Choose your tool
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Production
UGC rate calculator
A brand has asked me for a UGC video. What do I charge?
Work out an indicative range for a UGC assignment from your experience, video length, production complexity and the extras you are asked for. The result is a starting point for negotiation, not a rate card.
Indicative estimate ≈ 2 minutes
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Licence
UGC usage rights calculator
They want to run my video as an ad. What do I add?
Shooting the content and licensing it are two different things. Enter your creation fee and the use the brand is asking for, and get an indicative range for what you could add for the rights.
Indicative estimate ≈ 2 minutes
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Audience
YouTube sponsorship calculator
I have been offered a YouTube integration.
Estimate an indicative range for a sponsorship from the views you expect on the video and the CPM you want to apply. No subscriber counts: what is being booked is expected exposure.
Indicative estimate ≈ 2 minutes
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Reach
Influencer rate calculator
A brand wants me to post on my own channels.
Get indicative references for a brand collaboration along two different routes: the tier your audience falls into and the performance you expect from the post. You can see both and compare them, but they are never blended.
Indicative references ≈ 3 minutes
Which calculator do I need
If you shoot content and hand it to the brand, start with the UGC rate calculator: it covers producing the content.
If the brand also wants to run it in paid ads, on its website or for a set period, that is charged separately with the usage rights calculator.
If the content goes out on your YouTube channel, the main variable stops being production and becomes your audience: use the sponsorship calculator.
If you post on your own Instagram or TikTok profiles, the influencer rate calculator starts from your followers and your real engagement.