Pricing guides for creators
Eight guides answering the questions most people arrive with: what to charge, what is charged separately and how to put it in writing. Each one carries examples calculated with the site's own engines and ends at the calculator that solves its case.
The eight guides
In the order worth reading them if you are starting from scratch, although each one stands on its own.
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Guide
How much to charge for a UGC video
A 30-second UGC video with standard production sits in a low three-figure range.
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Guide
How to charge for UGC usage rights
Usage rights are charged as a percentage on top of your creation fee, not as a separate figure pulled out of the air.
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Guide
Creating content versus licensing it
Creating is the work of making the video: script, shoot and edit.
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Guide
How much to charge for an Instagram or TikTok collaboration
There are two legitimate ways to price a sponsored post, and they give different figures: start from the size of your audience, or start from the reach you expect for that particular post.
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Guide
How to work out the CPM of a YouTube sponsorship
A YouTube sponsorship is worked out from three numbers: the views you expect on the video, the CPM you want to apply and the format of the deal.
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Guide
What to include in a UGC quote
A UGC quote that gets approved quickly always has the same lines: what you deliver, how many pieces, which revisions, which rights, for how long, when you get paid and what is excluded.
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Guide
Negotiating revisions, exclusivity and whitelisting
The three add-ons that slip into a collaboration without appearing in the price are unlimited revisions, open-ended exclusivity and whitelisting that nobody names.
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Guide
UGC rates for beginners: complete examples
Having no portfolio does not mean charging less for the same work: it means starting at the low end of the range and moving up as you deliver.
How they are written
Not one figure in these guides is written by hand: the numeric examples are calculated by the site's real engines when the page is generated, so if a number in the configuration changes, the example in the guide changes with it.
Each guide declares its scope — which market it refers to and in which currency — and distinguishes what an external source backs from what is project criteria. When there is no verifiable reference, it says that the calculator offers an indicative estimate and not an official rate.